01 — Founder
Alexandre Rosell
CEO & Founder
Alexandre leads commercial strategy, positioning and client relationships. He spent years inside the boutique real estate world before building Nücode AI, and that proximity shapes every conversation: he speaks the language of advisors, brokers and family offices — not the language of software.
What he leads
Strategic positioning, founder-led sales, and the operating relationship with each agency we partner with.
What drives him
Helping boutique firms scale with greater precision, discretion and control — building the invisible infrastructure that lets exceptional agencies perform with the consistency the market demands.
02 — Co-Founder
Marc Martinez
CTO & Co-Founder
Marc leads the technical architecture: the agents, integrations and data layers that quietly run underneath each agency's operation. He designs systems that are robust enough to be trusted with sensitive client conversations and simple enough that an advisor never has to think about them.
What he leads
AI architecture, agent design, integrations, and the engineering discipline that keeps every installation reliable.
What drives him
Building intelligent systems that perform under real operational pressure — precise, scalable, and useful from day one.
How we work together
Two complementary roles. One point of contact.
Alexandre owns the conversation with the agency — discovery, scope, what success looks like. Marc owns the build — architecture, agents, integrations. Each project runs through both of us, every week, with no account managers in between.
Every engagement has a single point of contact and a single set of decisions. Nothing gets lost in handoffs, because there are no handoffs.
Our delivery cadence is ten working days from kickoff to a working installation. We move that fast because we limit how many agencies we work with at the same time.
Methodology
Five stages. Ten days. One operating system.
- 01
Listen
We sit with the team and map how the operation actually runs today — leads, conversations, follow-ups, the silent friction.
- 02
Diagnose
We deliver a written diagnostic regardless of fit, identifying where AI infrastructure adds leverage and where it must stay out.
- 03
Design
We design the agents, workflows and data layers around the agency's existing standards — not a generic stack.
- 04
Install
We build, integrate and deploy in your environment within ten working days, with the team trained alongside.
- 05
Sustain
We maintain, refine and extend the system as your operation evolves — quietly, in the background.
AI vs Human · 07
AI does not replace the service.
It amplifies it.
AI does not replace the human side of luxury.
It creates the conditions for it to perform at its highest level.
What we believe
Convictions that shape every installation.
- 01
Boutique real estate is a human-led business. AI is infrastructure beneath it, never a substitute for it.
- 02
Discretion is a feature. Our systems run privately, in your environment, on your terms.
- 03
A written diagnostic is owed regardless of fit. If we are not the right partner, you still leave with clarity.
- 04
We measure success by what advisors no longer have to think about — not by dashboards.